As Ecsite Gothenburg approaches, World Touring Exhibitions is looking forward to joining one of the key annual gatherings for museum and science centre professionals. Ecsite continues to bring together industry leaders to discuss shared challenges and opportunities — from creating engaging visitor experiences to balancing creativity, sustainability, and practical delivery. These are conversations we engage with every day through our touring exhibitions and exhibition projects

Over the years, we've noticed something interesting: some exhibitions begin marketing themselves after opening weekend. Not because of bigger advertising budgets, but because visitors start sharing the experience for you. Today, word-of-mouth looks very different. Visitors no longer just recommend exhibitions to friends — they post photos, videos, and reactions online in real time. In some cases, a single shared image can reach more people than a paid campaign. Visitors Wan

Family exhibitions remain one of the most reliable ways for museums and visitor attractions to increase attendance. At the same time, many venues are becoming more careful about exhibition costs, operational complexity, and long-term flexibility. That is one reason independently developed brick exhibitions continue to perform well across museums, science centres, shopping malls, and visitor attractions. The appeal is simple. Brick exhibitions attract a broad audience and are

One thing we’ve seen repeatedly in the exhibition industry is that people will travel for experiences they already feel emotionally connected to. That is why pop culture exhibitions continue to perform strongly for museums, science centres, and commercial venues. Fan audiences are already engaged before the exhibition even opens. For venues focused on increasing footfall, that matters. Fans Behave Differently Traditional exhibitions often rely heavily on marketing to generate

This May, visitors at Imagination Station in Toledo, Ohio, will step into a universe of iconic characters, legendary stories, and cinematic imagination as Unofficial Galaxies officially opens on May 23, 2026. Presented by World Touring Exhibitions, the internationally touring exhibition features one of the world’s largest private collections of sci-fi memorabilia, bringing together 142 exhibits across 22 immersive scenes. From screen-inspired environments and detailed costume

World Touring Exhibitions (WTE) announces the launch of its new Printable Exhibitions series — a flexible, cost-efficient solution for museums and cultural venues. The initial release includes three fully curated exhibitions, with additional titles currently in development: AI and Humanity: Who’s Really in Control? Alien Encounters: Are We Alone? Pirates: Adventure, Treasure & Legend Further exhibitions will be released as part of the expanding Printable Exhibitions progra

World Touring Exhibitions is pleased to be featured in the latest Ecsite Top Tips article, with insights from our CEO and founder, Corrado Canonici. In the interview, Corrado reflects on the ideas that shape our work in the touring exhibitions sector – creating experiences that engage both the senses and the intellect, while reaching broad and diverse audiences. This philosophy also informs our newest initiative, Printable Touring Exhibitions, designed to make high-qual

World Touring Exhibitions (WTE) has launched Printable Touring Exhibitions , a new exhibition format designed to make temporary exhibitions easier to deliver, more flexible to programme, and significantly more cost-efficient for museums and cultural venues. A Practical Alternative to Traditional Touring Exhibitions Printable Touring Exhibitions takes a different approach. Instead of shipping objects and managing complex logistics, exhibitions are delivered as fully print-read